What to Focus on First to Grow Your Massage or Bodywork Business
Creating a successful massage or bodywork practice
is about so much more than marketing.
A couple of quick tips or learning a new modality are not going to solve your business problems because there is just so much more to designing a profitable business where you can serve others and make a good living doing it.
There are actually 5 areas you need to have in place to have a successful, sustainable bodywork biz. These are the key areas that we all have to look at in our business.
To be a PRO, you need to Work toward Mastery in your modality, and you must Create a Safe Container for your clients. Then you become a CEO by diving into the business side of your practice. This is where you Reflect, Build, and Sustain your dream practice.
And you’ll need to come back to these 5 aspects again and again as you and your business continue to evolve and grow.
We dive deeply into each of these pieces in The Bodywork Project, so that you have a solid understanding of your unique path to success in your practice.
And one important piece you can figure out right now is which stage of bodyworker success you and your business are in — because you’ll need a different approach depending on where you are on your journey.
Your next step to growing your dream business will be very different if you’ve just received your bodywork license compared to someone who has a full practice and now wants to streamline her work.
Let’s take a closer look at these 3 stages:
The first stage of success is what I call being a Passionate Bodyworker. You're super excited -- you're ready to serve and help as many people as you can, and to transform your passion for this work into a sustainable career. But you may have more questions than answers...
This stage of your entrepreneurship journey is exciting and overwhelming at the same time. If your plan is to make a sustainable living as a bodywork therapist, you not only have to become masterful in your treatment skills, but you also need to learn how to go Pro as an entrepreneur.
The next stage is Savvy Bodyworker. In this stage, you've been a bodywork practitioner long enough to know that this is not just a hobby... it's a CALLING. And you're ready to step into your power and serve in a big way.
But you're still not sure how to make a bodywork career profitable and sustainable enough to support the life you want to live.
This stage of your entrepreneurship journey can feel like two steps forward and one step back. While you're confident in your modality, you're probably building up an entirely new entrepreneurial skill set while you learn by trial and error.
The final stage of success is a Pro & CEO Bodyworker. When you get to this stage, you know you've done it. You've accomplished what so many only dream of -- you've turned your passion into a career that you love!
Now, it's time to refine your business plan so that you can enjoy your LIFE as well as serving others. Maybe you’d like to begin reaching more people by teaching workshops, or creating a signature offering that is as unique as the work you do.
You’re ready to reach and serve more people, while designing a lifestyle that works for YOU.
Once you know which stage you are in, you can begin taking the steps that will work for you and move your business forward.
If you’re not sure exactly where your business falls on this journey, no worries. I’ve got you!
I’ve created a 100% free Bodyworker Clarity Quiz to help you find your way.
Simply click here and answer a few short questions to discover your Bodyworker Brilliance and receive a custom Quickstart Guide with key insights and ideas to design your dream bodywork career and grow your business with ease.
You don’t have to take as long as I did to figure it all out. Once you know which stage of the journey you’re in, you can take the best next steps for you and your practice.
I’m holding you in my heart and cheering you on. You can do this! Click here to take the quiz!