Is This Common Misperception Keeping You from Having a Full Bodywork Practice?
It’s like an unspoken certainty in the bodyworker world — if you get more trainings and more certifications, you’ll be a better therapist and more people will be drawn to work with you.
Makes sense, right?
I mean, of COURSE you want the right training so that you can be the best therapist possible. And if you’re a marvelous therapist, then naturally, more people will want to work with you… makes sense.
There’s only one problem, though. It’s just not true.
It SEEMS like the more modalities and certifications you have under your belt, the fuller your practice will be, but that’s not the reality.
The reality is that you need a strong, practical foundation for your business to thrive. But how do you get that?
When I was taking my first few courses in CranioSacral Therapy, I was in awe of all the experience and skill of the instructors, the assistants, and the other students in the class. I LOVED the work, and I couldn’t wait to create a practice where I could do CST full-time — all day long, all day strong.
I was excited to hear about how other practitioners were creating businesses where they could help others and also sustain themselves and their families.
But a weird thing happened whenever I would ask someone about the business side of their practices — I would get odd, side-long glances, whispered responses that changed the subject, or looks like I had committed an unforgivable sin: I had asked about how to make an actual living doing this work that I loved so much.
It was quite the awakening for me.
It’s almost like you’re not even supposed to have the desire to have a good life if you are in the helping professions. Like you’re somehow less noble, less wonderful, if you want to BOTH do good work in the world AND make a good living doing it.
Well, I couldn’t disagree more.
The world needs you to serve more people so that more people live without pain. And the world needs you to be able to be present for your clients so you can do your best work.
And you can’t be present when you’re worried about paying your bills.
No, you don’t need another modality or certification to have a sustainable practice. You need a foundation in place that is proven to work, and you need to step up and be the Pro and CEO that you know you can be.
The unvarnished truth is that we don’t have all the time in the world to try to figure it all out on our own.
Getting to the next level in your business requires pushing outside of your comfort zone. It means taking big leaps of faith in yourself and committing to making your dreams happen.
If you’re ready to commit to growing your business to the next level so that it sustains your soul AND your bottom line, then I encourage you to reach out and get the support that you need.
After all, as Mary Oliver so eloquently put it, “What is it you plan to do with your one wild and precious life?”
Early Enrollment begins tomorrow for The Bodywork Project, my signature online Masterclass-meets-Mastermind experience for bodyworkers who are ready to create a business that works, so they can do the work they love.
If you've been wondering how you can work closely with me to create a solid plan to grow your practice without the overwhelm and burnout, then get excited!
Doors are opening for The Bodywork Project on January 24th!
If you’d like to learn more about TBP and how it can support you, you can get all the deets here!I