If you know in your heart that this is the work you are meant to do
— serving others and making the the world a touch kinder —
being able to do that work rests heavily on the answer to this question.

If you know without a doubt

That you’re not reaching the ideal people who could be truly helped by your work

or

Your current approach to working on your business feels random at best, draining your energy while failing to attract a steady stream of the exact clients who would make all your work feel worth it…

Then Keep Reading…

Because what follows could EASILY be the most pivotal moment you look back on a few months from now when your practice is filling up with people who love the work you do, who are getting life-changing results from that work, and who aren’t afraid to invest in their own healing journeys.

But First…

A Moment in the Life of a Big-Hearted Bodyworker

You thought that if you were a great therapist, business growth would unfold organically, but that’s just not happening. 

And even though you’re diffusing ylang ylang and lavender in your treatment room, you still feel the stress -- in your shallow breathing, your tight shoulders, and worst of all, in your hands.

Maybe one day, a client texts you 15 minutes before her appointment to cancel, so you have a wasted hour with no client and no income.

Discouraged and depleted, you look at your appointment book for the next week and get a pit in your stomach because of all the blank appointment slots staring back at you.

So you decide to actually add up the numbers on your calculator -- how much you’re bringing in, and how much is going out.

You feel the tears coming, and your throat tightens because you realize that you’re not earning enough in your bodywork business to keep your office doors open. 

You’re disheartened and lost, doubting whether you can really make a living doing the work you love.

And the worst thing of all is that you know you’re a good therapist, but you feel so alone because you don’t know what to do to make your business work.

It’s a moment that can make you feel like a total fraud
(or in my case, a big-time failure).

I still remember this moment on my own journey.

I had made the switch from offering massage to focusing on CranioSacral Therapy, the work I knew I was meant to do.

And while I had been scraping by in my business for a couple of years, looking at my almost-empty appointment book that day drove home a hard truth for me:

If I didn’t do something about my business — FAST — I wasn’t going to have a business.

But the most painful part wasn’t the fact that I was putting my financial future at risk…

It was that I would no longer be able to serve the people who needed the therapeutic work I could provide.

That moment was a painful, agonizing experience for me.

But even still…

I’m grateful that I had it.

Grateful if you can see yourself in it.

Because that single moment… and the ACTIONS you take to be able to finally step up and create a solid business foundation, hold the key to your flourishing bodywork practice.

Shouldn’t you be able to do the work you love
and make a great living doing it?

Let’s be real:

You didn’t get into this work to be a flashy sales maven or a gazillionaire.

You don’t need (or even want) 50+ clients every week.

You just want to be able to do your beautiful work, help people who are in pain, and have some financial security for you and your family.

And at this point in your career, you should be able to earn enough income to put a down payment on a house, save for retirement, or buy all the organic groceries you want without having to work your fingers (literally) to the bone.

You deserve to be able to afford to get your own bodywork — without trading, without swapping — whenever it feels right for you.

You deserve to be able to do your healing work and have a successful, profitable bodywork business without feeling like you’re burning out or selling out.

But before you can confidently build that practice filled with clients who value your work and are invested in their own healing journey, there are

5 BIG MYTHS YOU NEED TO SLAY RIGHT NOW.

The good news is…

Building a Profitable, Sustainable Massage or Bodywork Practice
by Creating a Rock Solid Business Foundation
is Easier (and More Critical) Than Ever

If you’ve made it this far, you ALREADY know that having a grounded business framework for your practice is absolutely crucial to the success of your business.

No need to remind you of that 💁🏼‍♀️

But maybe you didn’t know that by building your business using The Bodywork Project™ system that I’m about to share with you, you’ll also have the power to:

• Confidently raise your prices with intention and integrity, knowing that you are worth every penny.

• Attract clients who resonate with you and your work, who are willing to invest in themselves and their wellness.

• Enjoy the comfort and ease of knowing that you have plenty of income to pay your bills, support your family, and donate to causes you care about.

• Teach classes and workshops that will serve your clients, write that book that you’ve got inside you, or create new integrative partnerships with other practitioners.

YES, these outcomes are totally within reach for you and your business (whether you’re just starting out or have been around the block a time or two)…

…but they DO depend on taking an intentional, proven, step-by-step approach.

One that combines crystal clear instruction and easy-to-follow materials with personalized support and answers around your most burning questions and sticky situations.

One that’s helped all types of bodyworkers, who practice countless modalities, build unique, intentional practices that support both your soul and your bottom line.

And…

One that you’ll excitedly point back to a few months from now when you open your appointment book and see a full client schedule staring back at you.

Through the years, I’ve helped hundreds of bodywork practitioners go from “I don’t think I can do this,” to “My business is totally crushing it!”

And I’ve done it without shaming, blaming, or asking anyone to attend a single Alternative Health Fair.

Meaning that you get to enjoy a thriving practice, filled with clients you love, who are invested in their wellness, instead of feeling like there must be something wrong with you for not being able to somehow magically manifest your dream business.

And if you’re still with me, then I couldn’t be more excited to introduce you to my signature experience,

The Bodywork Project™

The Bodywork Project is the only program designed by a bodyworker, exclusively for bodyworkers,
that gives you BOTH the tools you need to understand what you need to do
to create a thriving, intentional practice, and the support you need to show you
how to take what you’ve learned and implement it in your business.

But underneath, it’s about YOU — stepping into your power as the Pro and CEO of your practice,
becoming a part of a like-minded, supportive community,
and building a business that allows you to fulfill your higher purpose.

Since 2014 I’ve been in the trenches, mentoring and coaching massage and bodywork therapists just like you.

• Practitioners who’ve struggled to gain traction with their businesses, no matter how many certifications, degrees, or licenses they earn.

• Practitioners tired of wasting precious time and energy chasing hyped-up promises about the “next big thing” that’s going to be a magic pill for all their business woes.

• Practitioners who despite joining multiple free online groups and forums are no closer to their goals, and are frankly getting tired of the complainer-downer vibe. And…

• Practitioners, who despite temporary setbacks, recognize that there’s still no getting around this “business building” thing, and are therefore motivated as-all-get-out to finally achieve the momentum and growth that they know they need.

The Result Is…

The Bodywork Project™

a COMPLETE, easy-to-follow program that gives you
a crystal clear, step-by-step roadmap
for creating and sustaining a profitable bodywork practice.

Here’s how it all breaks down:

Here’s how we’ll get you there:

• The Client Journey. You'll learn a simple overview of the Customer Journey so you can more deeply understand how your peeps go from strangers to your favorite clients. Then you can better serve them and stop trying to be ‘everything to everyone.’

• The Boutique Business Model that teaches you how to create a premium experience for your ideal clients -- so you can charge premium prices for premium services, and your clients will say that you are worth every penny.

• Become the Pro and CEO of Your Business. Next, you’ll set yourself apart from the other therapists in your town as you step into your power as a true bodywork professional (without trying to be something you're not), and gain the confidence to be more than “just a massage therapist.” You’re now the CEO of your business.

• Raving Fans. Ready to fill your practice with Raving Fans who do most of the marketing for you? You’ll learn how to lay the foundation for genuine connection with your clients through your unique gifts and talents.

• Ideal Client Experience. Finally, you'll create a step-by-step plan to give your clients a premium experience (from the first time they contact you until they become regulars who tell everyone they know about your awesomeness).

Module 3. Marketing from the Heart.

Only after you’ve got a clear vision and the pieces in place for an amazing client experience is it time to jump into marketing.

By the end of this module, you’ll stop thinking about marketing as "I have to do all the things to fill my practice because I'm really scared because I don't know much about marketing, and nothing I ever do really works anyway because I'm not sure what I'm doing and I just wish this would all go away…” and you’ll start to approach your marketing from your heart.

Here’s how we’ll get you there:

• Focus on the Client. You’ll start off by making a big shift that will have a profound impact on your marketing efforts, as you learn why it's crucial to put the spotlight on those you would like to serve, rather than on yourself in your marketing materials.

• What Do You Do? If you’ve ever struggled to explain your work (especially if you practice a specialized modality) you'll love this easy-to-use process for telling people what you do in a way that feels authentic and genuine, and that goes beyond, "I'm a massage therapist."

• Your Ideal Client. You'll learn my unique approach to figuring out who your Ideal Client is, and why you resonate with one another. Then I’ll show you how to tailor your marketing materials to reflect this resonance.

• Your Pink Spoon. You'll create a way for potential clients to get a taste of what it’s like to work with you, so that they are more engaged in their healing and wellness, and so you end up attracting the exact people you want to work with.

• Your Unique Marketing Plan. Finally, you'll begin creating your Unique Marketing Plan, a plan that works for YOU, based on your unique energy, strengths, and interests.

Module 4. Creating Connection.

At this point, you’re actually beginning to feel good about marketing your business! Woot!

And you’re noticing that you’re not only seeing more new clients, but your current clients are coming in more often for sessions with you. Double-woot!

Creating Connection asks that you do two things -- staying in touch with folks who have shown interest in you and your work, and actually inviting them to work with you.

By the time you complete this module, you’ll have a strategy for growing your practice that aligns with your heart without having to engage in any slimy, pushy sales techniques.

Here’s how we’ll get you there:

• Building Relationships. In this lesson, you’ll learn to grow your business through fostering genuine relationships with potential clients, offering kindness and value, whether they decide to work with you or not.

• Keeping in Touch. You know that email newsletter you’ve been trying to get started? Or the blogs you write that nobody seems to read? Enough of that. You’re going to learn how to create a simple, manageable system for staying in touch with your clients without feeling nauseous every time you even think about it.

• Your Call to Action. Instead of "selling," feeling like you’re going to pass out just from the idea of seeming pushy or aggressive, you'll learn to offer What's Next? for your clients, giving them more value and better results from your work together.

• Website Basics. It’s time to move your web presence off of some huge site where you’re listed alongside a gazillion other therapists, and create your own. I’ll teach you about the few basic pages you'll need to have maximum impact without all the tech headaches.

• Getting Referrals. Then, you'll optimize your referral sources, which you can decide to do in an informal way, or through a referral program that works to attract your ideal clients.

Module 5. Building Momentum.

It's happening. Your practice is growing, your income is stabilizing, and your clients are getting excellent results. You can finally stop holding your breath because you’re gaining momentum, and by the end of this module, you’ll be ready to take things to a whole new level.

It’s all about scaling up your practice in a way that resonates with your heart so that you can serve more people with authenticity and integrity.

Here’s how we’ll get you there:

• Start Building Momentum. Now that you’re seeing more people in your practice (you’ve even had to start a Wait List!) consistency is key: I’ll teach you how to avoid the Feast or Famine cycle that is so common with bodyworkers.

• Your Offerings. You’ll get a framework for creating packages that sell (going beyond the discounted series package) to packages that showcase all that you do to serve your clients. You’ll even learn how to create online offerings so you can continue to serve your clients (and earn revenue) even if you can’t see your clients in person.

• Letting a Client Go. No matter how hard you try to attract your ideal people, there will inevitably be times you need to part ways with a client. I’ll show you how to do it with grace and ease, and even give you a script you can use for these difficult conversations.

• Making a Pivot. If you’re like me, your career may not go in a straight line! In this lesson, you'll learn how to change direction in your business without losing all your clients in the process. And yup, I’ve got a template you can use to share the change with your peeps.

• Multiple Streams of Income. You’ll get a blueprint for moving away from 1-to-1 offerings and toward 1-to-many so that you can help more people without burning yourself out in the process. You’ll feel confident about creating workshops, trainings, classes, programs - if it’s in your heart, you’ll be able to create and deliver it!

Module 6. Managing Your Success.

You’re in the homestretch now!

By this point, you’re well ahead of the curve with your practice-building, and it feels great!
What relief to have a steady stream of clients you love working with. You’ve worked hard and it’s paying off — BIG TIME.

Here’s the thing no one wants to tell you, a big secret that most practitioners never figure out:

It’s the little things that keep a practice humming along.

By the end of this module, you’ll have the pieces in place to keep enjoying the level of success you've worked so hard for.

Here’s how we’re going to get you there:

• Manage Your Practice. You’ll get individualized guidance from me on how to schedule your time so that you're not working late into the night, on weekends, or on holidays, and can instead spend more time with the people you love doing the things you love to do.

• Your Cancellation Policy. A solid cancellation policy you can enforce with ease and that feels good to you AND your clients is one of the toughest boundaries for most bodyworkers to create. You’ll be able to write yours lickety-split with templates and scripts inside this lesson.

• Keeping Track. While others fiddle around with their business finances with the same puzzled look as a new student in massage school on their first day of anatomy class, you’ll be developing a simple tracking system you can use to keep your momentum going.

• Business Projections. One of the questions I hear most often is “but what if something goes wrong?” (Like, I don’t know… maybe a global pandemic?) In this lesson, you’ll learn how to project your revenue and plan for expected (and unexpected) highs and lows.

• Business Milestones and Stillpoints. You’ve worked so hard, and now you’ll actually be able to “Celebrate Good Times, Come On!” and take a Business Stillpoint once in a while, knowing that the clients (and the income) will be there when you return.

Here’s why you need to get The Bodywork Project™
TODAY:

We all wish we ALREADY had a successful bodywork practice, one that allows us to serve others and make a great living, too.

But to get to that sweet spot, we need to take stock of where we are TODAY and resolve to take the actions that will get us where we need to go.

Otherwise, we self-sabotage and languish for another year.

And since you’re reading this, I certainly don’t want that for you.

I don’t want you to look back in 6 or even 12 months from now without a rock-solid foundation for the business side of your practice and a steady stream of ideal clients you love working with, wondering what could’ve been if you had only taken action.

I want you to love going into your office and treatment room every day, confident not only in your ability to deliver outstanding therapy, but also confident that you’re building a profitable, successful bodywork business that will provide for you and your family.

And I want you to thank yourself for the decision you made today.

If you caught yourself nodding your head to at least 5 of the 8 points above, then this program is perfect for you,
and I cannot wait to meet you inside The Bodywork Project.

So… are you going to be able to keep your practice doors
open long enough to be of genuine service to others
doing the work you love?

That’s the crucial question we began this whole conversation with.

You now have the power to answer it with total confidence.

Because when you enroll in The Bodywork Project, and start putting the pieces in place to build a solid business foundation for your practice, you’ll create a profitable, sustainable bodywork business that allows you to do the work you love, make the world a touch kinder, and make a great living doing it.