The Bodywork Project


You've got the vision for your perfect practice, and you're excited about creating a premium experience for your clients in your boutique business. Now it's time to get into the nitty gritty - marketing your practice.

This module gives you some basic business principles to explore: telling people what you do, finding your ideal clients, and giving them a taste of your work. But we'll go beyond the basics, and you'll discover how to apply these ideas to your unique practice and situation.

Marketing from the heart asks that you do two things -- allow yourself to really be seen, and to genuinely see the people you want to help. It's some of the most profound personal growth work that you'll ever do!

There is a list of related resources at the bottom of this page to support you if you want to go even deeper with the material, including a Brene Brown presentation about being visible and putting yourself out there. I think you'll love it. Dig in, and be sure post your questions, comments, struggles and big wins on The Bodywork Project Facebook page. We're here for you! Let's do this!


"Real marketing is built into what you do and why you do it. It's part of your story, something that you do organically when your business is aligned with your mission and values. Kept promises, free returns, obsession with the details, returned emails, clean tables, and attentive staff -- all of this is your real marketing. Real marketing creates a deeper impact, leaves a lasting impression, and is as powerful as a smile."

-Bernadette Jiwa-

Lesson 1.
Focus on the Client.

Lesson 2.
What Do You Do?

Lesson 3.
Your Ideal Client.

Lesson 5.
Your Unique Marketing Plan.

Module 3 Marketing from the Heart Resources


Interviews with industry pros whose expertise will help you grow your massage or bodywork business. Marie Stevens shares her wisdom and knowledge about growing your business with FB Ads.

You can contact Marie at: (and for BP’ers, you can use the coupon code BODYWORK to save $50 — Score!)

There is nothing more frightening than the moment we expose our ideas to the world. Author and vulnerability researcher Brené Brown shows us how to deal with the critics and our own self-doubt by refusing to "armor up" and shut ourselves off.