The Bodywork Project
MODULE 3: MARKETING FROM THE HEART
You've got the vision for your perfect practice, and you're excited about creating a premium experience for your clients in your boutique business. Now it's time to get into the nitty gritty - marketing your practice.
This module gives you some basic business principles to explore: telling people what you do, finding your ideal clients, and giving them a taste of your work. But we'll go beyond the basics, and you'll discover how to apply these ideas to your unique practice and situation.
Marketing from the heart asks that you do two things -- allow yourself to really be seen, and to genuinely see the people you want to help. It's some of the most profound personal growth work that you'll ever do!
A reminder that each Bodywork Project lesson builds upon the last. I encourage you to complete them in order so that you can build on the work from the previous lessons and modules.
There is a list of related resources at the bottom of this page to support you if you want to go even deeper with the material, including a Brene Brown presentation about being visible and putting yourself out there. I think you'll love it. Dig in, and be sure post your questions, comments, struggles and big wins in The Bodywork Project Community Forum. We're here for you! Let's do this!
"Real marketing is built into what you do and why you do it. It's part of your story, something that you do organically when your business is aligned with your mission and values. Kept promises, free returns, obsession with the details, returned emails, clean tables, and attentive staff -- all of this is your real marketing. Real marketing creates a deeper impact, leaves a lasting impression, and is as powerful as a smile."