The Bodywork Project


Now that you have a clear vision of the practice you desire, in Module 2 of The Bodywork Project, you'll begin to take inspired action steps to get you there.

You'll start by gaining a clear understanding of the journey people go through on their way to becoming your client and Raving Fan. You'll learn some basic business principles that will serve as the foundation for building a strong practice. And then you'll put it all together to create a Premium Client Experience for every person you work with.

A reminder that each Bodywork Project lesson builds upon the last. I encourage you to complete them in order so that you can build on the work from the previous lessons and modules.

There is a list of related resources at the bottom of this page to support you if you want to go even deeper with the material, including a TEDTalk about (quite literally) stepping into your power, and the first episode of The Bodywork Project Interview Series. Check it all out, and be sure post your questions, comments, struggles and big wins on The Bodywork Project Facebook page. I'm here for you, and I'm holding you in my heart. Now, let's do this!


Out beyond ideas of wrongdoing and rightdoing

there is a field.

I'll meet you there.


Lesson 1.
The Client Journey.

Lesson 2.
The Boutique Business Model.

Lesson 3.
Become the Pro and CEO of Your Business.

Lesson 4.
Raving Fans.

Lesson 5.
Ideal Client Experience.

Module 2 Design a Boutique Practice Resources

Body language affects how others see us, but it may also change how we see ourselves. Social psychologist Amy Cuddy argues that "power posing" -- standing in a posture of confidence, even when we don't feel confident -- can boost feelings of confidence, and might have an impact on our chances for success.

In this episode of The Bodywork Project Interview Series, graphic designer and teacher extraordinaire Emily Roach talks about what it means to "brand" your business, the most important thing to remember when you're designing your website, and how we never ever run out of creativity. You can learn more about Emily's work at