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Consulting and Guidance for Bodywork Therapists
 

Create a bodywork business that sustains
your soul and supports your bottom line.

You became a bodywork practitioner because you wanted to help others. 

Perhaps you were ill or in chronic pain yourself, and you discovered the power of bodywork to transform and heal. 

You know in your heart, and with all of your being, that this is the work you are meant to do in the world.

But now that you are a practicing therapist, things aren’t going like you had hoped.

If you’re like many of the therapists I work with, you’re surprised and bummed out at how much time and energy you have to spend on the business side of your practice. After all, you got into this to be of service, not to spend your time on marketing, networking, and sales (yuck).

You thought that if you were a great therapist, business growth would happen organically, but that’s just not happening. 

You find yourself working with people who aren’t your ideal clients — they cancel at the last minute, or tell you they can’t afford you, and you find yourself drained and tired. You feel discouraged and lost, wondering if you can really make a living doing the work you love.

And the worst part is, you don’t really know what to do to turn things around. You:

  • tried social media for awhile, but the goal posts are always changing, and you can’t seem to get any traction. 
  • go to networking events, but it seems like everyone is just talking past you, trying to give out as many business cards as they can. You come home feeling worn out and discouraged.
  • give out free chair massages or examples of your work. You talk with lots of people, and you give out lots of free bodywork. At the end of the day, you’re exhausted, and you’ve got no new clients to show for your efforts.

No more.

It’s time for you to really step into your power as the skilled, caring, professional practitioner that you know you can be.

You dream of a flexible, successful practice working with people you love, who love you. You’re blissed out, not burned out.

You want to build a practice that fits into your life, rather than a practice that overwhelms you life. 

You’re ready to finally put your incredible skills and gifts out into the world so you can be of service to help make this world a touch better. 

 
 
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It’s your time to shine.

You can be a Pro and a CEO, even if you've never taken a business class. 

The business advice out there doesn’t always work for bodywork therapists — marketing is not the only thing you need to do. Creating a successful practice is not a bullet list. It’s a project. 

I believe that you CAN do the work you love, make a positive difference in people’s lives, and make a good living doing it.

It’s a big part of my mission to support savvy, kind, big-hearted therapists like you so that you and your practice can heal and grow. And that will ripple out into the world in the work you do.

 
 

If you’re like many of the therapists I’ve worked with, it’s your time to:

Work less while earning more so that you have both the time AND the money to live a lifestyle that you intentionally design. {Picture yourself savoring your success and having the time to get together with friends, getting your own bodywork, and taking the occasional stroll on the beach.}

Wake up each day to an appointment book filled with people you love {and have a waiting list for your next available openings}.

Start building a practice you love and stop feeling burned out and discouraged, constantly fighting overwhelm. {You'll work the days and hours YOU want to work.}

But how do you do it? How do you create a successful bodywork practice that allows you to feed your soul and your family, without burning out or selling out? 

You reach out for support.

The Bodywork Project is a small group coaching program that gives you the tools and support you need to create a thriving, intentional practice.

At first glance, it’s a resource-packed business growth and development course uniquely tailored for bodywork therapists. 

But underneath, it’s about YOU — stepping into your power as the Pro and CEO of your practice, becoming a part of a like-minded, supportive community, and building a business that allows you to fulfill your higher purpose.

I started The Bodywork Project in 2015, after seeing so many talented, intuitive practitioners struggle to make a living with their bodywork. We’ve had massage therapists, physical therapists, occupational therapists, acupuncturists, chiropractors, nurses, and other licensed bodyworkers participate in the program. They practice a variety of modalities including: massage, neuromuscular therapy, polarity therapy, Upledger CranioSacral Therapy, Biodynamic CranioSacral Therapy, Equine therapies, Alexander Technique, Feldenkrais, Science of Energy Flow Reflexology, movement therapies, and more. Some therapists are even creating their own form of bodywork.

If you are a skilled, committed, big-hearted bodywork therapist

looking for your tribe, you’ll love The Bodywork Project.

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Here’s what you'll walk away with:

Clarity. A clear map from where you are in your practice to exactly where you want to be.

Boutique Business Design. A step-by-step process for creating the ideal client experience so that you can increase your prices, knowing that you’re worth every penny.

Marketing Ease. A personalized action plan to simplify your marketing so that you find and attract a steady flow of your ideal clients.

Cultivating Clients. A simple strategy in place for avoiding the feast or famine cycle that is so common with bodywork therapists.

Building Momentum. A blueprint for moving beyond 1x1 work so that you can get your work into the world and serve more people.

Managing Your Success. A unique, easy to follow routine to manage the business side of your practice so that you and your practice continue to grow.

 

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Inside The Bodywork Project


 

Module 1.
Business Clarity.

We’ll begin with intention and clarity. Before we dive into marketing and business design, we’ll get super clear about where your business is now, and where you want it to be. You’ll learn:

  • Why just being great at what you do isn’t enough to create a successful practice {and we’ll give you the tools you need to fill in what’s missing in your business}.
  • How to determine the WHY of your business {so that your ideal clients will be drawn to want to work with you}.
  • How to develop a clear map to get you from where you are now to your Dream Practice {complete with designing your own Perfect Business Week, with all the clients and all the free time you desire!}
 
 

 
 

Module 2.
Designing a Boutique Practice.

Next, we’ll create a premium experience for you and your ideal clients. Ready to fill your practice with Raving Fans who do most of the marketing for you? As we drill down, you’ll learn:

  • A step-by-step plan to give your clients a premium experience {from the first time they contact you until they become regulars who tell everyone they know about your awesomeness}.
  • A simple overview of the Customer Journey {stop spinning your wheels trying to figure out why your marketing isn’t working}.
  • How to create an income stream that lets you work with the people you really love and earn more money doing it {no more working your fingers (literally!) to the bone}.
 
 

 
 

Module 3.
Marketing from the Heart.

We’ll create an authentic marketing plan, designed around your strengths, that you can implement with ease.

Time to turn your unique talents and gifts to attracting people you love working with. You’ll learn:

  • Why marketing is only one part of the business success puzzle {and why you don’t need to spend hours and hours on it}.
  • Why so much of what’s “out there” about marketing doesn’t really work for bodywork therapists {and what to do instead. You haven’t been doing anything wrong, after all}.
  • The power of narrowing your focus and intention to bring in even more clients {imagine doing marketing that actually feels good, rather than like a chore}.
  • Figure out who you can best serve that also lights up your heart {you don’t have to sell out to make a living doing what you love}.
 
 

 
 

Module 4.
Creating Connection.

We’ll develop an authentic relationship with the folks you want to serve.

Once your marketing plan is in place, it’s time to really engage with your community. You’ll learn:

  • To cultivate clients by keeping in touch {in a way that feels good, rather than sleazy}.
  • Why creating connection is the missing piece in so many bodywork businesses {and how you can get into a groove and avoid this mistake}.
  • How to shore up your boundaries {so that you don’t deplete yourself by giving too much. Instead, you'll feel good about giving, rather than burned out and irritated}.
  • An easy process for “selling" {without feeling like you’re going to pass out from just the idea of seeming pushy. The folks who contact you will actually WANT to work with you}.
 

 

Module 5.
Building Momentum.

We’ll learn strategies for avoiding the feast or famine cycle that is so common for bodyworkers.

Now, it’s time to be of service to more people by putting your work out into the world. You’ll learn:

  • How to make a smooth “pivot” in your business when you’re ready to change your focus {you don’t have to lose all your current clients to make way for new ones}.
  • A framework for creating packages that sell {going beyond the discounted series package to a package that showcases all that you do to serve your clients}.
  • A blueprint for moving away from 1-to-1 offerings and toward 1-to-many so that you can help more people without burning yourself out {workshops, trainings, classes, programs - if it’s in your heart, you can create and deliver it!}
  • A kind, gentle approach to raising your prices {we promise it won’t hurt too badly. And we’ll be there to support you every step of the way}.
 

 

Module 6.
Managing Your Success.

Develop an easy-to-follow master plan so that your business will continue to grow with ease.

With all the pieces of a successful bodywork practice in place, the focus shifts to consistent and sustainable results. You’ll learn:

  • Routines and systems you can use to keep your strong momentum going {and allow you to take a Business Stillpoint once in awhile, knowing that the clients (and the income) will be there when you return}.
  • How to set up a solid cancellation policy that feels good to you AND your clients {no more last-minute disappointments or credit card numbers in advance}.
  • How to schedule your time so that you’re not working late into the night, on weekends, or on holidays {and still have the time to develop and expand your business so that reflects your unique work and resonates with your soul}.
 
 

 
 

The support and creative lift from a like-minded community

Being in business for yourself doesn’t mean being in business by yourself! Inside The Bodywork Project Community, you can count on us to provide accountability, guidance, and encouragement, when you need it. We’ll help you remember why you got into this business in the first place.

 
 

After graduation from the 8-week program, you won’t be left on your own! You get lifetime access to the The Bodywork Project program & community. As long as the program runs, you’ll be part of it. Whether you meet a kindred spirit your first week, find some therapists to collaborate with, or attend the various alumni calls, trainings, and workshops, you’ll be part of this special group of practitioners that make The Bodywork Project so unique.

Plus… Lifetime Membership to The Bodywork Project

 

 
 
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Is The Bodywork Project For You?

After running this program since 2015, I’ve seen that the therapists who get the most out of The Bodywork Project are those who have some experience under their belts.

You’re ready for The Bodywork Project if…

  • You’ve got your own practice, and you’re ready to stop hustling and grinding so hard and start making your practice more profitable and sustainable.
  • You’re ready to open your own bodywork business {maybe you’ve been working at a spa or for someone else, and you’re ready to strike out on your own, but you want to do it right}.
  • You’ve got your own practice and it’s doing fairly well, but now you’re ready to pivot in a new direction {maybe you’d like to change modalities, open a spa or wellness center, or hire another practitioner}.
  • You’ve been doing bodywork on the side and you’re ready to go all in.
  • You’ve got excellent hands-on skills and experience in your modality, but you can’t quite figure out the business side of things.
  • You're ready to come to the program motivated, fired up, and ready to go! 

The Bodywork Project is the answer to creating a bodywork business that sustains your soul and supports your bottom line. 

If you’re ready to roll up your sleeves and take inspired action that will transform your practice for years to come, I can’t wait to help.


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Your Bodywork Project Experience

The Bodywork Project program has been designed with busy therapists like you in mind. 

The program is limited to 10 students, so that you and your practice receive individualized attention. You don’t have oodles of free time to spend learning the business side of your practice (believe me, I get it!)  You won't have to rewrite your entire calendar to participate in the 8-week course. The average length of each lesson is under 25 minutes, so you can dive in all at once, or complete them at your own pace (even in between client appointments!) And The Bodywork Project online community is available to you for support 24/7.

Monday: The week’s Module goes live online, so you can check it out and see how you want to plan your week. Every Monday, jump into the group to share what you’re working on to move your practice forward to receive support and accountability.

Tuesday: Spend at least 15 minutes with the week’s lessons, including recordings, exercises, resources, and templates to help you put the material into action.

Wednesday: Check in to the online forum with questions, suggestions, or stumbling blocks you’re encountering to get ideas and inspiration for moving forward.

Thursday: Mindy will be live, in the community forum, to answer questions about the week’s material, or any other questions you have. 

Friday: Start and end the week with accountability. Share any wins, progress, or setbacks from the week with the group for feedback and encouragement. 


Here's what you get:

Six Multi-Media Core Bodywork Project Modules

VALUE: $1500

Each week, you’ll get access to a new module with multiple lessons designed to help you dramatically upgrade your bodywork practice and make the impact and income you desire.   

The training is delivered online, where you’ll be guided through the program step-by-step, and can complete the modules when it fits into your schedule. Each lesson has worksheets and exercises so that you can easily put the material into doable action steps. All training modules are set up so that you can take immediate action steps to implement what you’ve learned into your business.

Bonus 1. Getting Things Done Masterclass

VALUE: $250

As soon as you are accepted into The Bodywork Project, you’ll get instant access to my Getting Things Done Masterclass. This workshop will will give you the tools you need to jumpstart your organization and productivity, and focus your mindset, so you can hit the ground running and start up-leveling your practice today.  
 

Bonus 2. The Bodywork Project Kickoff Call

VALUE: $250

We’ll have a one-hour kickoff call the week before the program begins to give you the opportunity to meet the other practitioners in your class. You’ll be able to to meet me online, and to introduce yourself, ask questions, and share your goals and dreams, obstacles and stumbling blocks. And you’ll get a taste of the community spirit that makes The Bodywork Project so special.
 

Bonus 3. Live Q and A Calls

Value: $1500

During these weekly Live group calls, I’ll answer your questions, give you feedback, and provide individualized support to help you apply what you’ve learned to your own practice. 
 

Bonus 4. Audio Recordings of the Live Q and A sessions

VALUE: $300

After each live session, you can go back and listen as often as you'd like to the recordings. That way, you don't have to worry if you can’t make it to the call, or about scrambling madly to take notes so you can catch every last word, and you can be truly present during our time together. 
 

Bonus 5. The Business Toolkit

VALUE: $75

You’ll also have access to this popular download, filled with done-for-you templates, examples, letters, forms, and more. The Toolkit makes it easy to find the right words to communicate with clients — everything from raising your prices to following up after an appointment. And you can customize the templates so they reflect you and the unique work you do. 
 

Bonus 6. The Bodywork Project Community

VALUE: PRICELESS!

You don’t have to do this alone. Be a part of a supportive community that offers your feedback, resources, encouragement, and laughter. The Bodywork Project Community is here to support you and inspire you. It’s a key piece of the program, and you get access for LIFE!

 

TOTAL BODYWORK PROJECT VALUE: $4000+

Total Bodywork Project Investment:

$997

 

THREE PAYMENT PLANS ARE AVAILABLE SO YOU CAN CHOOSE THE BEST FIT FOR YOU:

Pay in Full: $997

Two payments of $547

12 monthly payments of $97

 
 
 
 

TESTIMONIALS

“My work with Mindy has changed so much about what I do and how I see my practice evolving. Now I am completely energized and embracing what I know to be true. And I've had several back-to-back income record-breaking months in my practice!”

Priscilla Brown, Indian Land, SC

 
 
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Are you ready to step into your power and take your bodywork practice to the next level?

The current Bodywork Project program is full, but it's never too early to start planning. Interviews for the program are held throughout the year.

If you are interested in The Bodywork Project, I'd love to talk with you. Please click on the button below to fill out your application.

Once you submit your application, you’ll receive confirmation that I received it, and I'll be in touch within 24 business hours.

I’m excited to review your application and to work with you personally.

With love and gratitude for you and the work you do,

Mindy